Freak Power takes the viewer into the turbulent political world of 1970 America and Hunter S. Thompson’s campaign for sheriff of Aspen, Colorado. The film follows the irreverent and imaginative campaign of the outlaw journalist as well as the deeply divided politics of America in the midst of the Nixon administration and the war in Vietnam. During an era when many young people thought the US might be heading for another revolution, Hunter's progressive and radical ideas resonated with a generation that was deeply disillusioned and actively seeking alternatives to political norms. The Weathermen, Students for a Democratic Society and The Black Panthers openly discussed overthrowing the government and some of the more militant factions bombed institutions they felt were perpetuating inequality, war, and environmental devastation.
As Hunter and his friends grapple with the challenges of trying to transform the political landscape in Aspen, they become ensnared in the corruption and cronyism of local politics. Soon there are death threats, bombings, an agent provocateur and Aspen becomes a ideological battleground for what “The American Dream” really means.
America today is at another crossroads in history and Hunter's message, that people must choose between making democracy work or potentially facing a violent revolution, is more relevant than ever before. Though told through the lens of a singularly irreverent personality, this is the story of the American dream, and how powerful interests collude to undermine liberal democracy.